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How to craft a compelling customer journey with Brett Campbell

24 minutes

Jeremy Chen — Dying Company to Industry-Leading Business
Irene Falcone — How a mum of 4 built multi-million e-commerce empires

This is how you connect your business and brand to your customer

What most business owners think of when they think of marketing and sales is simply getting your brand, product, or service in front of someone and converting them to buy. However, if you want to really elevate your marketing and sales engine to the next level, listen to this.

You need to be dissecting your customer's journey to find out how to speak to your target market from the moment they learn about you all the way through every single touchpoint until they purchase. It's about understanding your brand as well as your target market's needs and wants to the nth degree, and then communicating that back to the consumer.

So, how do you do this? We've asked one of the Vision Partners here at The Entourage, and Founder of the award-winning digital growth agency Claxon, Brett Campbell, to come and share his knowledge on what you need to do to craft a compelling customer journey. Turning what is a 5-day workshop's worth of knowledge into one crazy packed episode of The Make It Happen Show, this is one that you should take notes on and do the homework for! Check it out now.

Topics covered in this episode:

  • 2:44 - What it takes to create a compelling customer journey
  • 4:22 - The top factors to consider before creating a customer journey process
  • 6:12 - Why you need to build a movement as a business, and how to do it
  • 11:45 - The importance of being a category king and how to achieve it
  • 15:14 - Misconceptions about branding and how you can amplify your brand
  • 19:33 - Prerequisites to take note of when building your customer journey

"To me, a compelling customer journey is an intuitive, beyond expected experience that compels prospects to become customers and for customers to share you without being asked."

— Brett Campbell

What you will learn in this episode:

  • Why you should aim to have your customers refer you
  • The importance of SWOT analyses of your competitors
  • Two important questions you need to ask about your brand
  • Uncovering who your ideal client is
  • Two tasks every business owner should do to create a compelling customer journey
  • And more!

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Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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