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How To Create A Content Strategy For Business With Heather Porter

19 minutes

Aaron Wallis — The Easiest Way To Improve Customer Experience
Sunil Kumar - Immigrant Entrepreneur To Real Estate Success

Content marketing 101 — Creating content your audience will love

Are you looking to take your content marketing to the next level in 2022? This episode of The Make It Happen Show is tailored directly to help you make that happen. Led by Facebook Community Trainer and Founder of Website Love, Heather Porter, and taken from one of our exclusive Member-only workshops, in this ep, you'll be guided on exactly how to find out what content your audience wants to hear to engage with you, and how you can turn those ideas into content.
Get ready to be taken through one of the best ways you can learn how to make content marketing your business' forte in this short implementable episode today. Check it out.

Topics covered in this episode:

  • 1:58 - Why content alone isn't enough to grow your social media following
  • 2:30 - The value of 'intention' when creating a content strategy
  • 3:25 - How your sales can contribute to your content ideation
  • 4:15 - How to use keyword research to lead you to creating content that resonates
  • 7:00 - Identifying pillar pieces, and how to maximise your content
  • 12:32 - How to create multiple pieces of quality content
  • 16:57 - The mindset you need when creating impactful content
Heather Porter, Founder of Website Love returns to The Make It Happen Show

"You're going to hear crickets at first...but if 30 people have opened my email, those are 30 human beings that I can potentially help."

— Heather Porter

In this episode, you will learn:

  • The importance of being clear on your intention with your content
  • How to mix sales and marketing together for content ideas
  • How to find out what people are actually 'Googling'
  • Why you might want to record video in a podcast
  • What happens if you only get a few people engaging back?
  • And more!




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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