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How To Create A Content Strategy For Business With Heather Porter

19 minutes

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Content marketing 101 — Creating content your audience will love

 
Are you looking to take your content marketing to the next level in 2022? This episode of The Make It Happen Show is tailored directly to help you make that happen. Led by Facebook Community Trainer and Founder of Website Love, Heather Porter, and taken from one of our exclusive Member-only workshops, in this ep, you'll be guided on exactly how to find out what content your audience wants to hear to engage with you, and how you can turn those ideas into content.
 
Get ready to be taken through one of the best ways you can learn how to make content marketing your business' forte in this short implementable episode today. Check it out.


Topics covered in this episode:

  • 1:58 - Why content alone isn't enough to grow your social media following
  • 2:30 - The value of 'intention' when creating a content strategy
  • 3:25 - How your sales can contribute to your content ideation
  • 4:15 - How to use keyword research to lead you to creating content that resonates
  • 7:00 - Identifying pillar pieces, and how to maximise your content
  • 12:32 - How to create multiple pieces of quality content
  • 16:57 - The mindset you need when creating impactful content
Heather Porter, Founder of Website Love returns to The Make It Happen Show

"You're going to hear crickets at first...but if 30 people have opened my email, those are 30 human beings that I can potentially help."

— Heather Porter

In this episode, you will learn:

  • The importance of being clear on your intention with your content
  • How to mix sales and marketing together for content ideas
  • How to find out what people are actually 'Googling'
  • Why you might want to record video in a podcast
  • What happens if you only get a few people engaging back?
  • And more!

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Topics: Marketing

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