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Gabby Leibovich — Marketing & Sales Strategies for Business Growth

22 minutes

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Strategies to catapult your business's success and growth in 2022

Want to know the best ways to take advantage of the incoming economic upturn for your business in 2022, whether you're just starting out or have been in business for a few years? Learn exactly how to do this by replicating the marketing and sales strategies that have brought success to Gabby Leibovich, the Co-Founder of multiple businesses whose exits add up to a total of $1 BILLION, on this week's episode of The Make It Happen Show.

With lessons from Catch of the Day (now Catch.com.au), EatNow (merged with Menulog), Scoopon, and Luxury Escapes, Gabby's wealth of knowledge spans across multiple areas including being disruptive and innovative, invoking FOMO in business, the power of discounting, how to better understand your business' DNA, getting featured on A Current Affair, and so much more.

If you want to get 'lucky' in the New Year by knowing exactly how to take advantage of the increasing consumer spending, this is the episode for you. Check it out.


Questions asked in this episode:

  • 2:02 - Looking back at your career, you're the master of Mazal which is a term you speak to in being in the right place at the right time. What does Mazal mean for our listeners and what it could mean as things are starting to reopen?
  • 3:46 - If we look forward to the months ahead, we've got a great opportunity around the timing bit, coming out of the forced hiatus. What do you think business owners can do to best put themselves in the right place to ride this wave out?
  • 6:41 - Looking at this time through a marketing and sales lens, there's so much opportunity ahead for growth. Do you have a couple of enduring strategies people should keep top of mind?
  • 9:20 - Any principles on really driving good volumes of sales as things reopen?
  • 10:47 - Do you think there's an opportunity over the coming months to capture the pent up demand into a repeat consumer base to leverage that going forwards?
  • 11:46- The digital marketing space can get expensive and crowded quickly. You've been great at PR. Do you have a couple of tips and strategies in that you can touch on?
  • 16:38 - You've done a great job at building great teams and cultures. Any strategies or bits of advice for people wanting to build their team over the coming months and years?
  • 18:02 - The talent you have, do you grow them up in your business or do you find them outside and bring them in? What's been your strategy?
  • 20:33 - What are a couple of things you're most excited about?
Gabby Leibovich, Co-Founder of Catch.com.au (Catch of the Day) returns to The Make It Happen Show

"The media loves bombastic sentences and lines. Yes, I grabbed the line that, 'We are Australia Post's #1 customer.' Is it true? I'm not really sure but no-one ever told me to stop doing it."

— Gabby Leibovich

In this episode, you will learn:

  • If it's possible to achieve perfection in business
  • The best way to get free marketing for your business
  • Why you need to understand how to buy better
  • The importance of being a Founder-led businesses
  • How to build 'intrapreneurs' in your team
  • The benefits of admitting where your capabilities lie as a Founder
  • And more!

 

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Sales is the #1 factor to your business starting, growing and scaling successfully. With the ability to sell in business, your business will not only grow faster and better than before, but you'll be able to start positioning yourself as the 'go-to' leader in your industry too. Let us show you exactly how to do that in our FREE Sales Psychology Guide. Download your copy here.

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Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute

innov8me

Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.

podcast_junkie_18

This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests

Komesy

Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike

kylie_73

Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.

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