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The Ultimate Guide to SEO in 2021 with Harry Sanders

13 minutes

Harry Sanders - From homeless to $4M award-winning business owner
Steve Fanale - This is how you build multiple successful businesses

This is how you get your organic marketing right

"A lot of people look at SEO and they get very confused. They think it's some dark art that we pray to the Google. And while that is obviously a part of the job, that is not the entire job." — Harry Sanders
How would you rate your understanding of SEO? More importantly, how well do you think you're doing it in your business? There are a lot of myths surrounding SEO, but, when done correctly, it is a powerful strategy and channel that will set you and your business up for incredible success.
We loved last week's episode so much that we brought back Harry Sanders, Founder of Australia's leading award-winning SEO agency, StudioHawk, to give us a deeper dive into the fundamentals of SEO that every business owner needs to hear. Harry also gives us a sneak peek into the big developments in this space for 2021, and how you can avoid the SEO mistakes that other business owners are making.
This is such an exciting journey into the world SEO for business owners everywhere. Don't miss this opportunity to soar in a space where others usually falter.
44. Harry Sanders 2 promotional image for The Make It Happen Show

"Google is getting smarter and smarter about detecting who's the authority player in an industry and who should they be referring to the people searching in Google."

— Harry Sanders

In this episode, you will learn:

  • 1:01 - Harry Sanders introduces Studiohawk
  • 1:51 - The 3 key pillars of SEO
  • 5:36 - The biggest SEO mistakes companies make
  • 7:04 - 3 major SEO trends to hop onto this 2021




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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