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How To Grow Your Brand To Over 1 Million Followers with Jess Hatzis

13 minutes

Giovanni Pino & Ellie Vaisman — From Bedroom Office To $43 Million
Aaron Wallis — The Easiest Way To Improve Customer Experience

The marketing strategies that led to frank body's success

As social media channels get more and more saturated, it's so important for the growth of your business that your brand stands out to the right people at the right time. But social media marketing and branding is a big beast to tackle by yourself, which is why we've invited one of Australia's leading entrepreneurs, Jess Hatzis, to share with you her tips on how she and her co-founders have gained a following of over 1 million people across their channels with cult skincare brand frank body and branding agency Willow & Blake.

Covering exactly how she gained a cult following by doing things differently to the competition, to how you can better talk to and understand your customers, to the #1 thing that was the biggest learning curve for her but is now the bread and butter of her marketing strategy, this is one episode you don't want to miss if you're ready to take your marketing to the next level in 2022. These are the core keys to building a strong brand and marketing strategy, so take notes, and get ready to apply them to your business.

Topics covered in this episode:

  • 1:24 - How Jess Hatzis co-founded frank body and Willow & Blake
  • 2:05 - How the concept of talking 'to customers' instead of 'at customers' put frank body in the forefront of the beauty industry
  • 3:55 - How frank body used social media to promote consumer relatability, and how this helped the brand appeal to more customers
  • 6:16 - The foundations of powerful branding
  • 8:48 - Working reactively vs working pro-actively
  • 10:17 - The heartbeat of every branding, and its importance in business growth
  • 10:50 -The dynamic change setting KPIs can contribute to business growth and self-development as entrepreneurs
Jess Hatzis, Co-Founder and CMO of frank body and Founder of Willow & Blake join The Make It Happen Show

"We started posting online and that garnered hundreds of thousands of followers because it was refreshing to consumers, there was no B.S., no jargon, and it actually gave them instant results."

— Jess Hatzis

In this episode, you will learn:

  • How most brands talk to consumers, and how you should talk to consumers
  • The importance of understanding how to use peer-to-peer communication on social media
  • How to better incorporate personality into your brand and messaging to consumers
  • Best questions to ask regarding your brand and customer
  • The biggest learning curve for Jess Hatzis
  • The best thing Jess Hatzis did to help achieve her goals
  • And more!




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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