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David Andrew — How to get a product from idea to supermarket shelves

31 minutes

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How this sugar-free drink made $2.5M in sales

Naked Life Sparkling began as David Andrew's quest to create a delicious, sugar-free tonic water to have with a glass of gin. From these humble beginnings, he’s gone further than he ever imagined not just with Naked Life Sparkling beverages but also The No Nasties Project flagship product 'Sugar Free-zies'. He’s stocked in thousands of retailers Australia-wide, on a mission to take 500 tonnes of sugar out of the diets of Australian children, and on track to achieve $2.5M in sales this financial year.

Learn everything about product-based businesses from distribution pitches to supermarket relationships to trade shows, branding, prototyping and more in this episode of The Make It Happen Show. This is a tough one to miss if you're looking to start out or even if you’re just looking for some inspiration and advice on how to bring a new product to life, this episode is for you.

17. David Andrew promotional image for The Make It Happen Show

"You've just got to be really dedicated to make something that's going to taste amazing. With our raspberry flavour for example, we had to try 20 different types of raspberry flavours. It's a bit of a labour of love."

— David Andrew

In this episode, you will learn:

  • 1:38 - The prevalence of sugar and artificial sweeteners in food
  • 4:50 - How to start the development of a new product
  • 9:51 - Working with distributors and supermarkets
  • 15:54 - Why you shouldn’t leave your branding with your graphic designer
  • 24:35 - The challenges and benefits of working with supermarkets
  • 28:07 - The challenges and lessons from building a product-based business
  • 36:49 - Make It Happen In A Minute

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Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

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Amazing guests

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Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

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Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

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Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.

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