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Dealing With COVID Lockdowns As A New Gym Owner with Montana Rosekelly

30 minutes

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What it's like stepping into a family business 6 months before COVID lockdowns

Would you agree that some industries were hit harder than the rest during the lockdowns of 2020 and 2021? It would've taken a lot of innovation and leadership to keep the businesses in those industries afloat, and to start rebuilding it back up this year. But imagine having to do all of that having just stepped into a business a mere 6 months prior and having 0 business experience on top of that! Well, that's exactly what happened to one of our Elevate Members at The Entourage.

Montana Rosekelly, the Director of Operations at Planet Fitness Newcastle, had just stepped into her father's business and had just started to achieve good results with the help of The Entourage when COVID shut everything down. How did she not only keep the business afloat but suffer no significant membership loss (industry standard was 10-20% loss during COVID) but also hire an extra 10 employees in 2021?

This 'Making It Happen with Members' bonus episode for Season 3 of The Make It Happen Show features a spotlight on some of the incredible business journeys of our Members at The Entourage. A raw and authentic look into business owners just like you, this is not one to miss. Check it out.

Questions asked in this episode:

  • 1:04 - Introducing Montana Rosekelly
  • 1:43 - Coming into your family legacy business that you'd watched as you'd grown up, how was it taking the reigns of it?
  • 6:27 - What was that moment of realisation that you had a lot more to learn in business for you?
  • 8:51 - How did you overcome that feeling of Imposter Syndrome or at least put it at bay to take control in the early days?
  • 10:38 - Do you feel like you walked into the business with a preconceived idea of what entrepreneurship and business was? Did it affect your early days in business?
  • 15:00 - In the early days, what were some of those initial days like for you in The Entourage? What were you learning and what did you identify that you needed to identify to own this new position?
  • 17:26 - What was the impact of all of that work that you did?
  • 20:31 - What are some of the top level results that you're most proud of in the midst of a pandemic?
  • 25:12 - What does the future hold for Planet Fitness Newcastle?
  • 27:13 - What advice would you give to the version of yourself that stepped into the business in 2019?


In this episode, you will learn:

  • The pressure that comes with stepping into a family business
  • The importance of not just knowing your customer but also business strategy and skills
  • Overcoming imposter syndrome by showcasing the realities of business
  • What female leadership can and should look like in 2022
  • The power of authentic and honest leadership
  • The People, Culture & Leadership practices that build up morale and motivation
  • And more!
Mid_Podcast_Montana copy

"It's important to talk to people and demystify the version of entrepreneurs that are cookie cutter — front cover of Forbes, picket fence, and two dogs. There's so many people who are actually just like me!"

— Montana Rosekelly




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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