Customer Journey Template
Download our free Customer Journey Template
Understand how and when customers interact with your business, allowing you to optimise the customer journey, remove touchpoints, bridge gaps and deliver an experience that will improve your repeat business, reputation and team morale.
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The Customer Journey Template for free
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Customer Journey Template for Businesses
How do customers buy from you, what are the touchpoints, and how do they feel at each stage of the process?
This is what we call the customer journey, and it represents the entire experience as consumers become aware of your business, and eventually become customers. While customer journeys might seem simple at first, they're increasingly becoming more complex. The average consumer now uses 10 channels to communicate with businesses.
A customer journey breaks down how customers interact with your business, every step of the way. It helps you understand the story of your customers' experiences with your business across all touchpoints, where steps can be improved or removed, or where gaps need to be bridged.
A simple customer journey means you're easier to understand and buy from, resulting in repeat business, improved reputation and customer satisfaction, less work for your team and improved morale across your business.
Download your free Customer Journey Template below to give you and your team a 360 view of your current customer journey, and a framework to maximise its potential.
Yes, I want to download
The Customer Journey Template for free
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How Can An Improved Customer Journey Help Your Business?
Having a simplified and effective customer journey means control, consistency and synergy between your various activities and channels
If your customer journey is simple, and each step of the process fulfills the customer's need, you'll be easier to buy from and will gain more customers
You'll build a better relationship with your customers, resulting in an improved reputation and repeat business
An optimal customer journey will reduce customer issues and enquiries, reducing workload for your team and improving morale
Yes, I want to download
The Customer Journey Template for free
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How To Create Your Customer Journey
Download
Download The Entourag'es free Customer Journey Template & Framework in the links below
Explore
In your newly downloaded digital template, follow the process for mapping out your current customer journey
Review
Review your current customer journey and compare it to the recommended best practice.
Analyse
Identify the unnecessary steps in your customer journey, as well as the gaps needing to be bridged.
Yes, I want to download
The Customer Journey Template for free
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Frequently Asked Questions
Why is a customer journey important?
A customer journey is important because it connects your business' product or service with potential customers. You can have a unique and valuable offering, but you'll lose customers if you have a customer journey that is confusing or unnecessarily complex. On the flip side, if you have a customer journey that is simple and addresses the needs of the consumer at each step of the process, you'll make more sales and your business as a whole will prosper.
Why is a customer journey important for a Marketing Plan?
A robust marketing plan incorporates all areas of marketing, from paid and organic media to website management and branding.
A customer journey is crucial to the development of the marketing plan. It allows marketers and other stakeholders to view the business' marketing activities through the lens of the customers, from first impression all the way through to conversion. Most importantly, it gives the business a clear vision of where steps in the customer journey can be improved or removed, and the role that various marketing functions can play in that.
Why is it so important to understand your customer journey?
Understanding the customer journey gives you and your business an end to end view of the customer experience, from first impression, right through to purchase. Having this perspective allows you to better identify steps of the journey to improve or remove, allocate resources, and ultimately improve customer satisfaction and profitability.
