What do you do when your business is ticking along just fine, but you know that what got you to where you are isn’t going to get you where you need to be?
John Dyer, Managing Director at Air Adventure Australia, knew that something needed to change to take him off auto-pilot and take his business to the next level. Air Adventure provides luxury outback tours by aircraft and their vision is to transform the way people experience remote Australia.
Before joining The Entourage, the business wasn’t marketed and their services weren’t sold strategically. They relied heavily on word of mouth referrals and lacked a sales process - which wasn’t setting them up for sustainable growth.
We got a lot of repeat customers, but we knew we were Australia's best-kept secret. I think I was on autopilot, but The Entourage flicked the switch for me.
John knew that he needed to learn from experts in business, those who were further down the path he was on and had a roadmap to share, to take his business to new heights. He found the community of experts, support and guidance he needed in Elevate, The Entourage’s elite business coaching and advisory program for 7-figure business owners who want to scale to 8.
He worked hand-in-hand with his Business Coach, attended workshops, and connected with the community to put in place a robust marketing and sales strategy, and also define the business’ Vision, Mission and Values so he could align his team to a single North Star. And, not after too long, the results started to pay off - big time.
Less than a year after John joined Elevate, he profitably increased the revenue of his business by $1,000,000. Remarkably, he also doubled the size of his team (which meant he personally had to spend less time in the business), and achieved a Net Promoter Score (NPS) of 83.
Importantly, he also established new marketing and sales processes to accelerate sustainable growth, and gained the confidence and clarity he needed to lead his team.
You get to see what world’s best practice looks like at The Entourage
Not only does John now have the strategies and structures in place that have helped him generate sustainable growth in the business, but also the tools and mechanisms that have helped him improve his leadership on a personal level too. He’s off autopilot, and in the driver’s seat, always ready to continue taking the business to new heights.
“If you want to scale your business but also if you want to improve personally and take yourself to the next level - then do it”