The Make It Happen Show

Samantha Wills — From Bondi Markets to multi-million dollar brand

Written by Ryan Terrey | April 20, 2021

Why the young Aussie Founder with worldwide success shut her business down

What would you do if you started to lose the creativity and passion you had for your business? Would you close it down? And what if that business was a multi-million dollar cult-followed brand loved by the likes of Taylor Swift, Beyonce, and Eva Mendes?

Samantha Wills started her now-renowned brand Samantha Wills Jewellery when she was just 21. And through many hard-earned lessons ($80,000 credit card debt and nearly losing the company!), her brand started to rise and soon was turning over $10 million annually, stocked in 80 countries, and had a growing team. Named Break Out Star by The New York Times, from the outside, Samantha had attained massive success most could only dream of.

Then she shut the business down. In this episode of The Make It Happen Show, explore with us the biggest lessons from her memoir "Of Gold & Dust" where we see an incredibly different perspective of business. From how Samantha made it past her years of being an inexperienced sole trader, to the many times imposter syndrome showed up, to why and how she shut her highly profitable business down - there was nothing off-limits in this conversation. This is how you stay authentic and true to self no matter what stage of business you are in. Check it out now.