The Make It Happen Show

Simon Griffiths — $10M Donated By Making Toilet Paper 'Sexy'

Written by Ryan Terrey | July 06, 2022

From 50 hours on a toilet to $10 million donated

Can toilet paper be 'sexy'? The half a million people who joined Who Gives A Crap's waiting list in the 2020 toilet paper shortage would probably say yes. With jokes like, "Do more 1s & 2s" and activities like, 'Where's The Loo?' on their toilet paper packaging, Who Gives A Crap has transformed the toilet paper industry for good.

Starting from their Co-Founder Simon Griffiths sitting on the toilet for 50 hours in their initial crowdfunding campaign, to now 10 years down the track, they've donated more than $10 million towards building toilets in the developing world. How exactly has he and his team been able to do that?

Hear Simon's strategies, lessons and stories from the past decade that have helped Who Gives A Crap become one of the most recognised social enterprises in the world on this first episode of Season 3 of The Make It Happen Show. This is the #1 podcast that shares million dollar insights to help small business owners like you make it happen too. Check it out.