Ever wondered how some companies are able to accurately predict what you might like, when you might want to buy something, and how to speak to you in a way that will get you to purchase?
They're utilising something called customer data to better understand how they can improve your shopping experience every single time. And while in the past, this has only been done by the big businesses, if you too want to replicate this power to your business, then you'll want to listen to this episode of The Make It Happen Show.
Featuring Aaron Wallis, the Founder and CTO of Lexer, a fast-growing customer data platform that's helped the likes of The Iconic, Westfield, Optus and Billabong, he shares with us some of the top ways his company is helping businesses like yours build incredible customer experiences and service.
And though Lexer seems like a big tech company with over $40 million raised over the past few years and team members around the world, Aaron's journey was never a steady one. Listen on to see how he's made it happen, and how Lexer can help you make it happen too.