Chris Caldwell is CEO of Lift Brands Asia Pacific (Snap Fitness), and one of the most credible operators in the country on the entrepreneur-to-business-builder arc. Originally a Jerry Maguire wannabe, he started in professional sports for a decade before finding his way into the world of Founder led Franchise businesses.
Cutting his teeth in a professional finishing school, otherwise known as Bakers Delight. Chris worked alongside the Founder Roger Gillespie for several years. He then founded Love Pollo in Melbourne in 2013, then folded it into Lenard's Chicken — the 200-store national franchise he was, by then, running as CEO.
Since then he led Pie Face into the extremely successful United Petroleum brand in brand store model and is now leading Snap Fitness APAC, fresh off Best Fitness Franchise at the 2026 Global Franchise Awards.
