Would you walk up to a total stranger in a bar and ask them to come home with you, without at least buying them a few drinks first?
Probably not, and if you’re the exception who does, I’ll take a guess and say the success rate isn’t super high.
Would you take someone out on a first date and propose to them?
Of course not, that would be crazy… you need to get to know each other and build a relationship before you start thinking about marriage.
So why am I writing a blog about dating, aren’t I supposed to be the ‘business guy’?
Before you ask, no… The Entourage isn’t moving in a new direction.
The reason I’m talking about dating is because how you turn strangers into paying customers online almost directly mimics the dating process.
Trying to get an audience, who have NO idea who your business is, to buy from you online is the dating equivalent of skipping the drinks and flowers, and going straight in with an engagement ring.
Unfortunately, too many business owners make this mistake, and then wonder why their Facebook ads aren’t working, or why their websites aren’t generating enough leads.
So the question remains… How do we turn strangers into customers and get them to a point where they’re not only buying from us, but getting their friends to buy from us, too?
Recently, I was fortunate enough to record a podcast with Ryan Deiss, Founder of DigitalMarketer, who revealed his entire 8-step digital marketing framework to help business owners solve this exact problem.
You can listen to the podcast here: 8 steps to convert total strangers into paying customers with Ryan Deiss, Founder of DigitalMarketer
If you don’t know Ryan, he is one of the world’s leading digital marketing experts. He has built an online community of 15,000+ paid members and over half a million subscribers, and has personally pioneered the way most companies globally successfully execute digital marketing campaigns at scale.
In the podcast we cover:
– 8 essential steps to convert strangers into repeat customers and loyal fans
– The digital marketing mistakes business owners make (and how to avoid them)
– How to win at Facebook ads in 2018 and beyond
This is 47 minutes of absolute marketing gold, so please take some time out of your evening to listen to this one.
In fact, my team at The Entourage, have used many of Ryan’s exact frameworks to generate thousands of leads, so you could say I’m a huge fan.